Image Credit: YO! Sushi
YO! Sushi, a popular Japanese street food restaurant chain in the UK have recently linked with DNAFit to launch their new initiative YO! Dinner, YO! Way. Bringing you a Personalised Plate Plan based on your DNA, schemes like YO! Dinner, YO! Way could be the future for the dining industry.
I’m no stranger to the power of personalisation, after all, it’s what my new book is all about. More than that, my drinks brand Kolibri is the first in the world that allows you to choose the level of sweetness in your drink. But DNA dining takes all of this one step further. Not only does it allow the customer freedom of choice, but it also gives them information to help guide them.
We all know we should try and eat as many fruits and vegetables as possible, make sure we eat enough protein and try to stay away from carbs, but YO! Dinner, YO! Way tells you exactly what you should be putting into your body.
Once processed, the sushi brand explains: “we’ll send you your genetic results, including a breakdown of your unique needs, potential food sensitivities and recommended diet plan. You’ll also receive a Personalised Plate Plan explaining the best dishes to eat at YO! based on your DNA.”
Image Credit: YO! Sushi
This means that when customers come into YO! Sushi, or any restaurant for that matter, they’ll know exactly what their unique nutritional needs are and will be able to make a more informed decision on what they should order. Especially at YO! Sushi, where they’ll get a Personalised Plate Plan sent to them which highlights the perfect meal for them.
Chief executive of DNAFit Avi Lasarow said: “There is no such thing as a one-size-fits-all approach to diet and nutrition, and it is excellent to see YO! embrace the potential of a DNA-guided menu. We know that personalisation is becoming increasingly important to so many decisions we make each day as consumers, and YO! Dinner, YO! Way will get diners one step closer to living their best possible life.”
How does DNA DINING work?
Customers will be sent an at home testing kit which they will then send off to get their results, all they need to do is take a swab from the inside of their mouth. When they receive the results, they’ll find out their optimal diet and macronutrient response, personalised nutrient needs, food sensitivities and intolerances, optimal exercise response, and injury and recovery profiles. As well as that, they’ll receive the YO! Personalised Plate Plan and access to the DNAFit app which gives meal plans, exercise routines and more.
Where did DNA dining start?
This idea isn’t completely new. In 2017, eccentric foodie duo Sam Bompas and Harry Parr (of Bompas & Parr) conducted the DNA Dining project in which they teamed up with Ancestry DNA to create the world’s first dining experience.
Eight strangers were invited to a private meal at the Royal Geographic Society, London. Throughout the night they were served dishes specifically created to reflect a person at the table’s heritage. For example, they found that one of the guest’s lineage was predominantly Irish, with a small percentage of Finnish and Russian, so served an Irish dish with a Finnish and Russian twist.
What is the future of DNA dining?
With this new venture, it’s fair to say DNA dining is starting to hit the mainstream and as DNAFit offer a similar (although not brand focused) scheme on their site currently, it’s likely more people are going to start looking into dining by DNA.
It’s perfect for the uber health conscious, or those trying to refine their diet, as well as people who may suffer from intolerances or just need more information about their diet. And, as it’s so easy to do it’s only the price (roughly £125) that may stop people finding this information out.
In the future, I can see this becoming a significantly more normal practice within the dining industry, with more consumers being able to choose options based on their needs. Taking the idea further, future consumers could be able to order in restaurants by their dietary needs and preferences rather than from a more traditional menu.
The possibilities with this really are unfathomable right now, and I can’t wait to see how it’s applied to more mainstream dining, and how much consumers can benefit from it.